Music, art, games, fashion. Creativity comes in many forms, and for it, we look to the artists of our generations to cast the vision for a brighter and richer future. Xbox partnered with OVO's Roy Woods to create a one of one capsule collection unique to his perspective on creativity and how he approaches art. Delving into his creative process, we get a momentary glimpse into how Roy views the world.
PROJECT
Microsoft Xbox
2022
Creative Direction
Product & Packaging Hero Content Photography Social Toolkit Press & Retail Experiential Post-Production Assets