A nostalgic board game reimagined for gamers drowning in options. When Xbox Game Pass launched hundreds of games for one monthly price, hype quickly turned to decision fatigue. Our fix? Turn choice paralysis into social play. “What Are You Playing?” — a custom Guess Who-style board game for Xbox Canada — had players guess each other’s game with only yes/no questions. Originally built for Canada, it went global, landing in the USA, Germany, Mexico, and beyond. This tactile twist gave Game Pass a literal face and turned “I don’t know what to play” into a reason to connect.